Fridays for Future and Mondays for Memes: How Climate Crisis Memes Mobilize Social Media Users

Modern protest movements rely on digital activism social media, which serves as a conduit for mobilization. In the media landscape, internet memes have emerged popular practice of expressing political protest. Although it is known that facilitates mobilization, researchers neglected how distinct types content affect Moreover, research regarding users’ perspectives mobilization through lacking. To close these gaps, this study investigates in context climate Based four-step model survey users who create and share related to Fridays Future movement (<em>N</em> = 325) revealed prosumption crisis increases issue involvement strengthens their online networks. These factors serve crucial mediators relationship between participation. The results suggest effective at raising awareness issues strengthening discussion networks, means has strategic potential movements. By looking from perspective creators examining specific type content, contributes literature